USA: LAS VEGAS. ELECTRONICS HIGH-TECH TRADE SHOW

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English/Nat

Asian electronics manufacturers looked to the future Sunday in a trade battle with their American and European counterparts at a major exhibition in Las Vegas.

They competed for the attention – and the dollars – of thousands of people who turned up for a taste of consumer life in the year 2000.

What appears to be a gizmo from a sci-fi 50’s film is soon to be found in video arcades.

The virtual video games had all the actual boys mesmerized.

Show organisers promised something for everyone.

SOUNDBITE:
“I liken it to the toy store of the global village, as a place where electronic manufacturers in many different product categories come to show off their new wares both to the consumer market, to the dealers and to the press and it’s very exciting.
SUPER CAPTION: Ron Goldberg, Electronic Consumer Show spokesman.

The electronics industry uses the show to spark consumer interest in its new line of products, to see it will be profitable.

In 1994, the industry made an estimated 56 billion dollars in factory sales.

And manufacturers are hoping to tempt consumers again with this year’s range including new video games, to massage chairs, the latest in Razors to portable video phones.

SOUNDBITE:
“It’s completely overwhelming and it’s so exciting, all the software programs that we’ve looked at are great. Technology is amazing.”
SUPER CAPTION: Consumer

SOUNDBITE:
“I think it’s mostly for men. (laughs)”
SUPER CAPTION: consumer

The focus of this year’s show was Compact Disc technology.

The computer giants eager to release CD movies and video games in the not too distant future.

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